Halal Value Chain Sebagai Strategi Penguatan Daya Saing Industri Halal

Abstract

The halal industry is experiencing rapid growth driven by rising public awareness regarding the importance of halal products and the expansion of the global halal market. However, intense competition compels business players to adopt strategies that sustainably enhance their competitiveness. One such strategy is the Halal Value Chain (HVC), an approach that integrates halal principles across all value chain activities—ranging from raw material procurement, production, storage, and distribution to product marketing. This study aims to analyze the role of the Halal Value Chain as a strategy to strengthen the competitiveness of the halal industry. A literature review utilizing a descriptive qualitative approach was employed. Data analysis was conducted using content analysis techniques. The study results indicate that implementing the Halal Value Chain enhances halal industry competitiveness by bolstering consumer trust, improving operational efficiency, expanding access to global markets, and leveraging digital technology within the halal supply chain. The integration of key HVC components—including halal certification, halal supply chains, halal logistics, and digital technology—plays a crucial role in establishing sustainable competitive advantage. Consequently, strengthening the implementation of the Halal Value Chain serves as a strategic step toward fostering a more competitive, innovative, and sustainable halal industry at both national and global levels.