PENDAMPINGAN DAN PELATIHAN PEMANFAATAN MEDIA E-COMMERCE PADA PENGRAJIN TAPIS LAMPUNG DI DESA RAJABASA LAMA KECAMATAN LABUHAN RATU KABUPATEN LAMPUNG TIMUR

Abstract

ABSTRAK
Tapis cloth is a traditional clothing of the Lampung tribe in the form of a sarong
made of woven cotton yarn with motifs such as natural, flora and fauna motifs. Tapis
cloth is made of woven cotton yarn with a willing motif or decoration, silver thread
or gold thread with an embroidery system. The materials used are sanwos or woven
fabrics, cotton threads and gold or silver threads, and pempek. Community Service
Activities carried out by the STAI Darussalam PKM Team in Lampung were carried
out in Rajabasa Lama Village, Labuhan Ratu District, East Lampung Regency, which
is one of the typical Lampung filter fabric craftsman villages that still uses traditional
manufacturing techniques. Which so far, is still marketed traditionally at a fairly low
price. This causes less than optimal marketing. The research approach used in this
community service is participation-based research known as Participatory action
research (PAR). Community Service Activities, starting from FGDs, Training and
Assistance in the Utilization of E-Commerce, which are carried out are not only
limited to carrying out one of the Tridharma of Higher Education, but together with
community groups can provide the widest possible benefits to the community,
namely the results of filter crafts from the village. Rajabasa Lama can be better
known by the wider community so that it can increase sales results and can
contribute to improving the community's economy.